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Strategic advice for people creating change.
Inclusive, practical support with fundraising, planning, legal structure and making your impact visible.

Strategic support for purpose-led organisations

Whether you’re launching a new CIC, strengthening your governance, or seeking funding to grow, Advisory for Good helps you turn vision into action.

We work with charities, CICs and social enterprises to build strong foundations, plan for sustainable growth and demonstrate real impact. Our support is inclusive, practical and grounded in lived experience of what it takes to run social purpose organisations.

What we offer:

We provide expert advice and hands-on support across the areas that matter most:

Fundraising strategy and bid writing

  • Focused income plans tailored to your mission

  • Identification of trusts, foundations and local authority opportunities

  • Practical support with writing bids and building strong cases for support

Theory of Change development

  • Create or refresh your Theory of Change

  • Align your impact model with funder expectations

  • Use it to inform storytelling, impact reports and funding applications

CIC and charity registration

  • Guidance on choosing the right legal structure

  • Step-by-step support through the registration process

  • Clear advice on regulator and funder requirements

Strategic planning and governance

  • Growth and sustainability planning

  • Income diversification and business model reviews

  • Board development and governance support

Legal structure reviews

  • Assess whether your current setup still fits your mission

  • Explore CIC, CIO, charitable and limited company models

  • Plan transitions and understand risks and opportunities

Social impact reporting

  • Build practical systems to evidence your impact

  • Align reporting with your Theory of Change

  • Embed impact measurement into everyday activity

Who is this for?

  • New founders setting up social enterprises or charities

  • Established CICs and charities planning for growth and sustainability

  • Organisations needing support with governance, structure or funding

  • Anyone seeking advice that’s practical, inclusive and tailored to their mission

Why work with us?

  • We specialise in community-led and social enterprise models

  • We understand barriers and design support to include everyone

  • We speak plainly and empower you to act with confidence

  • We’ve helped dozens of purpose-led organisations unlock funding, build clarity and grow their impact