For many charities, CICs, and grassroots groups, securing funding is the difference between surviving and thriving. But with rising demand and limited grant pots, how do you make your application stand out in 2025?
Here’s a practical guide to writing funding bids that are clear, compelling, and rooted in impact.
1. Start With a Strong Case for Need
Funders aren’t just looking for good ideas – they want to see how your project addresses a real, evidenced problem.
Use data (local statistics, national research, waiting list figures).
Share lived experience – quotes from service users or community voices carry weight.
Explain the gap – why aren’t existing services enough? What happens if your work doesn’t happen?
Example:
Instead of saying "there is a need for more activities for young people", say:
"In our area, 64% of young people report feeling lonely at least once a week. With no youth provision after 6pm, many are socially isolated and vulnerable to exploitation."
2. Be Clear, Not Clever
Avoid jargon or buzzwords – especially if you're applying to national funders who may not know your local context.
Use plain English.
Stick to the word count.
Answer the question being asked – and stay on point.
Tip: After writing, read each answer aloud. If it sounds confusing, it probably is.
3. Show Your Impact, Not Just Your Activities
It’s tempting to list what you’ll do – but funders care most about what difference you’ll make.
Activities | Outcomes | |
|---|---|---|
Weekly art sessions | Improved confidence, reduced social isolation | |
Community garden project | Increased skills, better nutrition, stronger peer networks |
Make sure your application connects these dots:
What will you do → Who will benefit → How will their lives improve?
4. Demonstrate Reach and Inclusion
Most funders want to support marginalised, underrepresented, or underserved groups.
Be specific about who you’re working with (e.g. autistic adults, LGBTQ+ carers, refugee women).
Show how your work is co-designed or shaped by lived experience.
Mention any partnerships that increase reach or impact.
Bonus: If your team or trustees reflect your service users, highlight this – it shows credibility and insight.
5. Get the Budget Right
The budget isn’t just numbers – it tells a story. Is it realistic, good value, and aligned with your project goals?
Include ALL costs, including overheads or contingency (if allowed).
Avoid overestimating or underestimating – both can raise red flags.
Match it to your narrative. If you say you’ll reach 200 people, show how your budget supports that.
Top tip: Many funders are now more open to core costs and staff wellbeing. Don’t be afraid to include them.
6. Review Before You Submit
Before you press send:
Get someone else to proofread it – fresh eyes spot what you miss.
Use the funder's checklist (if they have one).
Save a copy – and note down the questions and your responses for future bids.
Final Thoughts
There’s no magic formula for winning funding. But strong applications are consistent in a few key things: they are evidence-based, clearly written, realistic, and human.
At Accounting for Good CIC, we support purpose-driven organisations to develop funding strategies and build sustainable income. Whether you’re new to grant funding or want a second opinion on a draft, we’re here to help.